CLIENT Delta Airlines
ROLE UI Design
Creative Direction: Jon Reiling, Bryan Moss
Skylanders game is one of the most popular Xbox video games loved by millions of children in the world. Their creative idea has bridged the gap between physical toys and the digital game industry.
AKQA and Activision recently teamed up to bring forth a great idea to organize children's toys in digital storage. I was involved in this project designing navigation system on the top of the app and introducing interactive collection view and rank screen.
By dragging the logo of each element, children see how many toys they have for each element with little surprise on the background. Complex data was translated into interesting, interactive infographics. On the rank screen, a unique icon helps children easily understand each mission.
Skylanders Collection Vault was recognized by different press and earned a Gold ADDY Award in the 2014 American Advertising Awards.
Gold ADDY / 2014 American Advertising Awards